{"product_id":"e45-cream-x","title":"E45 Cream x","description":"\u003cul\u003e\n\u003cli\u003eTREATMENT FOR DRY SKIN CONDITIONS – E45 Cream is an emollient cream treatment for dry skin conditions including dry\/flaky skin, chapped and rough skin, eczema, dermatitis, ichthyosis, itchy skin, sunburn, as well as certain dry cases of psoriasis\u003c\/li\u003e\n\u003cli\u003eMOISTURISING INGREDIENTS – E45 Cream contains Medilan, which is a purified, hypoallergenic form of lanolin which has excellent moisturising properties that sooth, protect and care for your skin\u003c\/li\u003e\n\u003cli\u003eHOW TO USE – E45 Cream is perfume-free and dermatologically tested; it can be used daily by the whole family, including infants over the age of 1 month. Simply apply to the affected skin 2-3 times daily and enjoy long-lasting moisturisation\u003c\/li\u003e\n\u003cli\u003eQUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. It has proven dermatological expertise dedicated to vulnerable dry skin\u003c\/li\u003e\n\u003cli\u003eHISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 our cream was introduced to pharmacy and retail in 1980\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"E45","offers":[{"title":"PERFUME FREE \/ 350 g (Pack of 1)","offer_id":52975986737499,"sku":"WO-DP63-K8LR","price":12.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1012\/9974\/9211\/files\/3d9241fa.jpg?v=1778683644","url":"https:\/\/uk.jiyazon.com\/products\/e45-cream-x","provider":"Jiyazon.com","version":"1.0","type":"link"}